About

Abilash Lakaputi Sudharshan Reddy is a results-driven business development professional with a strong background in data and analytics. With over 9 years of experience, Abilash has built internal systems and enabled analytics-led growth for global stakeholders across companies. He is a hands-on, polyglot programmer, with expertise in coding in over 10 programming languages. Abilash is an excellent communicator, with experience mentoring individual contributors. Abilash has led data and product teams for Disney's global merchandise division, refining merchandise replenishment strategy for US parks business and building an R&D model to understand the market demand for popular products & designs. He has also architected global merchandise business data warehouse and dbt models for advanced analysis. Abilash has mentored newly hired data specialists and set them to take over and succeed. Before that, he built tech products for Unilever as an NTT Data consultant. Abilash is currently the Head of Data & CRM at Fresh Prints, a New York-based bootstrapped custom apparel retailer growing at 40% CAGR. As the first dedicated data product leader, he is responsible for envisioning data strategies and building roadmaps to help the brand reach the collective goal of generating $130M in AR by FY2026 under the vision of the VP of growth. He has identified metrics and created product vision, roadmap, and business requirement docs for CRM, wire-framed dashboards with leading and lagging indicators, and owned Jira boards with priorities. Abilash has also improved marketing creatives by utilizing trends in apparel attributes on E-comm using Mixpanel and experimented with an R&D model to gauge the market demand through NLP statistical topic modeling. Abilash is a co-founder of Bella Vista, a real estate brand based in Bangalore, where he learned to use debt as leverage and make money work for him. He is driven by the impact his work creates on the community and loves to solve complicated problems. Abilash is a strong believer in the circle of influence and actively part of entrepreneur communities like GrowthX, Product School, Headstart, etc. Abilash is an adventurous person who hits the gym five days a week and is athletic. He is a pretentious musician who plays electronic and attempts to learn drums. Abilash has a Bachelor of Engineering (B.E.) in Computer Software Engineering from Don Bosco and is pursuing a Product Management degree from Duke University. He is also a GrowthX